Content Creation: Five Pain Points And How To Solve Them
Creating content can be time-consuming, and difficult to come up with fresh ideas that will resonate with their target audience. That’s why it’s important to have a clear understanding of what your business goals are before starting to create any content so that you can ensure that the final product is on-brand and aligned with your overall marketing strategy.
If you’re a business owner struggling with content creation, know that you’re not alone. These pain points are common, but there are ways to overcome them. By investing in quality content, working with an experienced content creator, and being open to new ideas, you can ensure that your content will be effective and engaging.
Pain Point #1: Struggling with time
They are either constantly answering the same client questions via email, training employees, or dealing with customer onboarding. By creating content that answers these questions and/or demonstrates these processes, they reclaim their time to accomplish more meaningful tasks within their business.
Pain Point #2: Failing to create a powerful story
A lot of business owners have a hard time explaining what they actually do. Even if they have a solid product pitch, it’s hard to SHOW what makes their product unique and how they stand out from the competition.
We help businesses by creating powerful, story-driven content that speaks directly to their ideal customer. Your customers want to feel your passion for the business and understand the impact it will have on their lives.
Pain Point #3: Feeling uncomfortable presenting to the camera
Many of our customers desire to create content, but they aren’t comfortable presenting to the camera. They are afraid they will stumble over their words and look unprofessional. The truth is that no one wants to watch a video full of scripted responses.
We crave connection! This is why we create a very conversational approach to our projects, making it easy for our clients to talk about the spark of passion that started their businesses in the first place. People want to know why you care!
Pain Point #4: Not knowing the purpose of video marketing
Our clients understand that they need video marketing, but they don’t know WHAT they need, WHY they need it, or WHEN to use it. This is the definition of a Video Strategist. We help by creating videos that not only market their services but also videos that close gaps in their sales cycle, train their teams, and build trust through testimonials.
Pain Point #5: Ignoring the importance of strategic implementation
Finally, one of the biggest problems businesses experience when working with content creators is receiving a polished video without any idea of how to put the video to work for their business. The result is unsatisfied customers who lose their faith in video marketing when, truly, it was just a failure to place the video in front of their audience. Strategic implementation is how we move the needle for our clients, resulting in increased sales and brand awareness.
If you’re looking for an experienced content creator in Seguin, Texas, reach out to us at Camera Clay Productions. Our team is dedicated to creating branded content that resonates with businesses and destinations. Our process supports our client’s goals by speaking directly to their audiences, giving a voice to their cause, and bringing about positive change.
We serve across Seguin, San Marcos, New Braunfels, Gonzales, San Antonio, Floresville, Boerne, Austin, Houston, Dallas, and the surrounding areas.
Get in touch with us today!